TALK + LIVE DEMO with IRINA YUSHMANOVA 💧🎨 TITLE: Alla Prima & Plein Air Watercolor: Painting the Moment What’s this about? No plein air, no Impressionism. Period. Going outside to paint changed art history, and it’s still the heartbeat of watercolor today. Irina Yushmanova breaks it down. What alla prima actually means, why painting outside messes with your brain in the best way, and how to get water, pigment, and light to play nice before everything dries. The plan: 1️⃣ 45-min real talk – César Gordillo chats with Irina. From her journey as an artist and teacher to the tricks she uses when painting on the street. All centered on plein air. 2️⃣ 90-min live demo – Irina paints an alla prima watercolor right in front of you. Watch her problem-solve, mess up, fix it, and make magic happen. 3️⃣ Q&A – Ask her anything. Techniques, materials, fears, creative blocks. No dumb questions here. 📍 Where: Instituto Allende 📅 When: August 8th 2026, 13:00-15:00 h 🎟️ Cost: Free. Zero dollars. ⚠️ Save the date and get there early. Who’s this for? Art students, hobby painters, pros, urban sketchers, or if you’re just curious to see how someone paints with water before the wind dries it all. Everyone’s welcome. Come see how you catch light with water ✏️💦 #PleinAir #AllaPrima #Watercolor #IrinaYushmanova #FASMA #FreeEvent #PaintOutside   ***Irina Yushmanova*** *Irina is a visual artist originally from Russia and based in Mexico City (naturalized Mexican citizen) since 2014. She graduated from the Moscow Academy of Fine Arts and the Moscow Academy of Painting, Sculpture and Architecture, where she was trained within the Russian academic tradition, recognized as one of the strongest schools of pictorial realism in the world.* *She works with watercolor, oil, drawing, pastel, acrylic, and mixed media, combining realist precision with impressionist sensitivity. Her work maintains a rigorous academic foundation together with a dynamic and contemporary vision.* *She has participated in and received recognition at numerous national and international exhibitions and competitions, and has held many solo and group shows. She is the founder and director of Endorphine Art School, where she teaches academic workshops and courses both in person and online, as well as organizing live model sessions and plein air painting activities.* *She represents the International Watercolor Society (IWS) Globe Art Network under the name IWS Irina [Endorphine.Art](http://Endorphine.Art) and leads one of the two Mexican groups participating in the international FabrianoInAcquerello festival in Italy.*   ***CESAR GORDILLO*** ***Mexican architect and watercolorist*** *His work is distinguished by his profound interest in light and atmosphere. These elements transform each landscape into a sensory experience, transcending literal representation.* *His approach to watercolor combines loose, alla prima brushstrokes with precise control of transparencies, inspired by both the Impressionist tradition and the chromatic richness of urban and natural landscapes.* *Throughout his career, he has participated in group and solo exhibitions both nationally and internationally. His work is part of the Permanent Collection of the Alfredo Guati Rojo Watercolor Museum, the Watercolor Museum of the State of Mexico, and the Walter Anderson Museum in Ocean Springs, Mississippi.* *He has twice been awarded with the Tlacuilo Trophy, granted by the Mexican Watercolor Society and the National Watercolor Museum. His work has also been published in the international magazine The Art of Watercolor.*